Buy scented simmering granules direct from the maker. 100+ fragrances, up to 67% retail margin, £50 minimum order. Handmade in Blyth, shipped to your door.
What Are Sizzlers?
Scented sizzlers — also known as simmering granules — are salt-based fragrance crystals that release scent when heated in a standard wax burner. They work exactly like wax melts, but without the mess. No liquid wax, no sticky residue, no pooling. If they spill, you sweep them up.
For retailers, sizzlers are a repeatability machine. Customers use them up and come back for more. Unlike a candle that lasts months, a pack of sizzlers lasts a few weeks of regular use — which means your customers restock regularly and your sales cadence stays consistent.
How Sizzlers Work
Profit Per Sale
These are the numbers your shelf delivers. Sizzlers are our most margin-rich product line — the reason over 250 UK stockists lead with them.
| Product | Pack Size | Your Cost | Suggested RRP | Profit / Unit | Margin |
|---|---|---|---|---|---|
| Sizzlers (Standard) 100+ fragrances |
55g | ~£0.50 | £1.50 | £1.00 | 67% |
| Super Sizzlers Larger pack, premium range |
110g | ~£0.95 | £2.50 | £1.55 | 62% |
| Room Sprays Cross-sell alongside sizzlers |
100ml | ~£1.20 | £3.00 | £1.80 | 60% |
| Wax Melts Popular alongside sizzler displays |
50g | ~£0.65 | £1.75 | £1.10 | 63% |
* Exact wholesale pricing is visible after your account is approved. Costs shown are indicative. Suggested RRPs are a guide — you set your own retail price.
Example: Stock 100 sizzler packs at £50 cost. Sell at £1.50 each = £150 revenue. £100 profit from a single shelf restock. Most stockists reorder every 4–6 weeks.
Why Retailers Choose Sizzlers
These aren't just another home fragrance line. Sizzlers have specific qualities that make them unusually strong performers in physical retail environments — especially gift shops, salons, and boutiques.
A 55g pack lasts 2–4 weeks of regular use. Customers come back. Unlike candles or diffusers, sizzlers create a genuine repeat purchase cycle.
The highest margin in our range. At £1.50 RRP on a ~50p wholesale cost, you keep more per sale than almost any other home fragrance product.
Open a pack in store and the fragrance does the selling for you. Sizzlers have a natural scent throw that makes them almost impossible to walk past.
Brightly labelled, uniform sizing, stackable. A sizzler display fills a shelf attractively with minimal effort and catches the eye from across a room.
No liquid wax means no burns, no sticky spills. Parents specifically seek them out for homes with small children — a genuine selling point for your customers.
We make these ourselves in Blyth, Northumberland. You buy at factory-direct pricing. No distributor. No agent. No unnecessary markup between maker and stockist.
Sizzlers vs Wax Melts
Both sell well. But if you're choosing where to put your first wholesale budget, here's the honest comparison.
Our recommendation: lead with sizzlers, add wax melts as a complement. Most stockists find sizzlers sell faster once customers try them.
"My customers ask for these by name now. They come back specifically for the sizzlers — I've had people drive across town because they couldn't find them anywhere else. It's the one product I never let go out of stock."
Sam Jasper · Gift Shop Owner · Verified Stockist
Who Stocks Sizzlers?
Our wholesale sizzlers are stocked by independent retailers across the UK — anyone who sells to customers who love their home. Here's who buys from us:
Common Questions
Everything you need to know before placing a wholesale sizzler order.
Explore the Range
Sizzlers are our bestseller — but stockists who diversify their range see higher average basket values. Browse the rest of what we offer for wholesale.
Apply for your free wholesale account. Approved within 24 hours. No contracts. £50 minimum order.
Apply for a Wholesale Account →Or message us on WhatsApp if you'd like to ask anything first.